There are very few brands that have the power to become more coveted as its products get older. This is particularly true of any sort of athletic or performance gear in which innovative technology is the name of the game. That being said, I’ve noticed over the years that Patagonia products have a unique, almost cult-like following of those who want to get their hands on rad 80’s fleeces and perfectly worn-in jackets.
As part of its Common Threads Initiative, Patagonia has launched another great tenet to an already outstanding brand entity, an eBay powered re-sale site. Now, Patagonia enthusiasts or novices have a chance to get their hands on items that range from gently used to completely retro at a far lesser cost than buying products new (yes, I am familiar with the term “Patagucci”). I think it says a lot about an apparel company as a whole that would encourage consumers to utilize a secondary sales market in the name of conservation. This is another great opportunity for customers to use the power of their dollars to make big changes.
*As Unkle Buck would say, this fleece angers people - I can’t be without my 90’s pull-over fleece and neither should you.
The site is set up to look almost exactly like the Patagonia shopping site you already know and love. Head to this site and register as you normally would to be an eBay seller. Then, get to rummaging. Or, simply browse the already available items on sale.